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EFFECTIVE STEPS TO DRAFTING A WINNING INSTAGRAM MARKETING STRATEGY

  • 1
    Decide on a content strategy.

    The core and basis of your Instagram marketing plan is your content strategy. In the end, if the content you share isn't interesting or relevant to your target demographic, you'll struggle to be successful on Instagram.

    First, decide what kind of information you'll be posting. You'll need to determine what types of photographs you want to use for the majority of your Instagram promotion.

    Product-centric marketing: This is the most prevalent Instagram marketing method. With a product-centric content strategy, the majority of your photographs and videos will feature your products.

Culture-centric: Your product may not be all that fascinating or unusual, or your brand may simply have a solid company culture. You don't necessarily have to use Instagram to monetize it; it may also be a terrific tool to develop your brand identity on social media.

Of course, you can combine these two approaches. If you do it correctly, you will be able to maintain a constant and cohesive Instagram feed.

User-generated content: If your business has many devoted followers and customers, another technique you might attempt is posting content created by your users.

  • 2
    Determine Your Goals

    To prevent wasting time and resources, it is critical to have tangible business objectives at the center of your Instagram marketing plan. Make a list of the goals you want to achieve with Instagram marketing. These would vary based on the business and industry, but they might include anything from building an engaged community to raising brand awareness to generate conversions!

  • 3
    Examine Competitor Content

    Market research is not only vital for establishing your target audience; it is also beneficial for analyzing your competition! Identify prominent players in your sector on Instagram and analyze what they're doing well and what you think you could do better when developing an Instagram marketing strategy. Remember that their target audience is also your target audience.

  • 4
    Decide What to Publish

    The most crucial aspect of your Instagram marketing plan may be determining what to publish to promote your brand while also meeting your business objectives effectively. In a business, content development consumes a significant amount of resources. Therefore, you want to get it correctly. This stage of Instagram marketing strategy entails considering the following types of content for your target audience:

    • Photos
    • Videos
    • User-Generated Content (UGC)
    • Stories

    Then investigate additional Instagram marketing strategies such as:

    • Contests/Giveaways
    • Influencer marketing is a type of marketing that relies on
    • Posts on a carousel
    • Collaborations/Takeovers
  • 5
    Optimize for Monetization

    One concept that many business owners and traditional marketers struggle to grasp is the idea that they can achieve actual business results through social media. Though this is a valid issue, there are numerous strategies to improve your Instagram profile for monetization.

    CTA (call to action): If you want to convert your Instagram followers and social media traffic into actual sales, you must show them where they can purchase your goods. Make sure your bio links to the link in your profile.

    Discounts and promotions: While Instagram is a fantastic marketing medium, it might be difficult to compel your followers to act and purchase one of your products. One approach to startle them out of their slumber is to include a limited-time Instagram offer, such as a coupon or discount. Post a photo with your coupon code (or discount link) and a call to action that encourages visitors to act swiftly.

Finally, How Frequently Should You Post Stuff On Instagram?

Two postings each week is usually a reasonable starting point. Don't try to post updates daily because you'll quickly burn out. Planning and arranging your Instagram material ahead of time will also help you maintain consistency without feeling obligated to be present at all times. Want some more help strategizing? We, at Backstage Creative Inc., are digital marketing experts who can assist you achieve this objective without any hassles. Book a complimentary 30 min session with us today.